MenswearAuthor: K.Boni

There is a great piece of news for Made in Italy Men’s Fashion, and the important announcement is given by the prestigious voice of the Frankfurter Allgemeine, the German  newspaper with more than 1.115.000 readers: Lapo Elkann is the creativity icon of Made in Italy. He is the one who best represent Italian fashion on an international level … “surely a patriot, with a company helping him to customize his cars, airplanes or boats”. Anyway, between dissenting opinions and absolutely positive points of view, the conclusion is that one cannot be indifferent to the data showing the growth of Italian men’s fashion industry in 2015 (+1,8% almost 9 billions) and especially the increase of export (+2,4% 5,6 billions, equals to 63,4% of the sales volume), with a peak reported for the United States (+16,2% 483 billions), that has become the first market for made in Italy men’s fashion.

“Italy confirms to be among the countries reporting the best performances – Antonio Gavazzeni, president of Ente Moda Italia, pointed out – as for the fashion consumer goods in South Korea: based on the data reported by Sistema Moda Italia, in the first ten months of 2015 the export of Italian fashion and textile industry to Korea has seen a total growth of more than 11%, with some types of products reporting really considerable increases”.

“Based on a model strongly inspired by the Western formats, with departments stores and growing multibrand boutiques – the Emi Managing Director Alberto Scaccioni added – fashion distribution in Korea is among the most advanced sectors on the current international scenario, and Korean end users are revealing a very refined and evolved taste”.

At the opening of Pitti Uomo 89 Gaetano Marzotto, President of Pitti Immagine, emphasized the connection between Italian fashion and culture by stating that “Italian fashion is an extraordinary cultural heritage that should be made available for everybody”.