The new way of thinking to fashion is spreading also in Italy. In a moment when the big brands are looking for ways to clean up their images after several campaigns to raise awareness on the use of toxic substances employed in the production of clothing items, the eco fashion is spreading more and more. What is it?
Eco clothing is based on the production of fabrics with the use of natural fibers obtained with biological methods, such as organic cotton, bio linen, organic silk, organic wool. Among the other fibers often employed we can mention hemp, bamboo, as well as recycled fibers and leather. The principle at the basis of it is that every component that will constitute a bio clothing item should be cultivated without the use of chemical substances. Even for the coloring of fabrics, for example, the use of natural materials is recommended.
The adoption of natural methods characterizes every step of the process in the cultivation of the various components, thus aiming at the protection of the environment thanks to the elimination of polluting substances both from the soil and the air.
The focus is not only on the biologic and sustainable agriculture, but also on the animal world where the materials are also chosen and taken in a more ethic manner.
Bio clothing has increasingly refined over time by meeting adequately the consumers’ needs who at first, though appreciating the ideals of this relatively new industry, have to deal with some “defects” such as the lack of elasticity (typical of synthetic materials) and the tendency of colors to fade after few washings.
Manufacturers who invested in the eco clothing industry have improved enormously their techniques paving the way to a fashion field that is more and more appreciated today.
As for Italy, the bio fashion industry is still a new arrival and the companies investing in this reality are still few and small.