Livia-Giuggioli-FirthAuthor:  Emanuela L.

The new Fashion Week in Milan took place from 22 to 27 February 2017, and it was the point of meeting for visitors, stars, models and testimonials. Around 70 fashion shows went on stage, for a total of 174 new collections that have found a place in one of the most waited and visited events of the year.

These are just some of the numbers that have made possible the realization of the unmissable event that can call up in the fashion capital over 15 thousand visitors and feeding a turnover of several million euro. A department, the fashion one, which in our country confirms itselfs predominantly also in this occasion, especially for the sector of the economy. To emphasize its importance was also Carlo Capasa, President of the National Chamber of Italian Fashion and that highlighted another key issue emerged just at the time of the Fashion Week in Milan.

As has been the case for several years, on this occasion it was highlighted one of the key aspects on which the various national and international brands seem to have increasingly paid attention, that is sustainability. Green fashion, therefore, now is the watchword, early by the “Poster of sustainability for the Italian fashion” of 2012.

Even the 2017 edition of the Milan Fashion Week wanted to put as objective the concern for the environment and sustainability and it’s part of this trend the event the Green Carpet Fashion Awards Italy, designed to celebrate the great Italian stylists and which took place at the Teatro alla Scala. Not only brand of the caliber of Fendi, Giorgio Armani, Gucci, Prada, Valentino but also emerging designers attended the event presented by Livia Giuggioli Firth, environmentalist and founder of Eco-Age and come to Milan right in the first day of parades during the famous week. About it, the 47-year old wife of Oscar Colin Firth, said: “Fashion is not only a final product but industry and crafts. If I think of sustainability I think of the made in Italy.”