Marina SpadaforaAuthor: Emanuela Longo

The Fashion Revolution Week landed in Milan – as well as in 90 other countries around the world – from 24th to 30th April, brought together in one big event all those who want to create an ethical and sustainable future also in the fashion industry. This will be possible by asking for more transparency throughout the entire supply chain, up to the consumer.

In Italy, coordinator of the Revolution Fashion Week is the designer Marina Spadafora, who explained what are the tips to become a revolutionary fashion. Iaccording to her, the first useful tip is to buy less, but focus on quality items of clothing. It’s known infact that low price often is synonymous with poor quality. The quality, instead, often means looking but also greater ultimate satisfaction.

To prefer local to global represents the second useful advice: this can reserve a number of interesting advantages, first of all the uniqueness. In fact, often, small neighborhood stores may be pleasantly surprised. Many artisans and designers will realize so unique so original items, but also the markets that host local crafts can lead to greater support for a sustainable fashion.

In order to enhance old clothes and at the same time what you wear, you could refer to the workshops of seamstresses. Again, the end result will be a unique piece in support of tiny reality. The customization can be accomplished also by ourselves: this is when Marina Spadafora reiterates the chance to rediscover or create from zero unique vintage garments bringing them back to life.

The increased awareness of what you wear, thanks to the constant thirst for knowledge that pass also throught research on the internet, however, is the main passage recommended by the designer of Fashion Week Revolution in the Italian version. This, although tiring, is the true agent of change for the system. How to act in this case? You can for instance follow specific projects such as Project Just for sharing information about the brand, or the general environmental impact or toxicity degree of certain tissues through programs such as Greenpeace Detox. A demonstration of how, even in the fashion industry, “the awareness provides power.”