kk-labs-Pure-london-olympiaAuthor: Emanuela Longo
Photo: Kklabs.co.uk

From last 23rd to 25th July, Pure London, the famous event dedicated to fashion, took place in Olympia in London, and also this year brought together many interested buyers. The stars were the new brands, both British and international with their items of clothing both male and female. Big space was reserved specifically for the next fashion trends for Spring – Summer season 2018 anticipated by WGSN.

On the women’s apparel field there are Pure London Womenswear, an entire section dedicated to the exhibition and presentation of new brands and the latest collections. Numerous exhibition sectors: Pure Premium, Allure, Aspire, Spirit, Athleisure and New brands. The offered clothes are all returned in the contemporary category and lifestyle, but also items of trendy party or ceremony clothing, but there have been those for casual daily use.

In recent years there has been an exponential growth of activewear lines and also the Pure London Athleisure section has collected numerous collections based on sportswear, activewear, swimwear, lingerie and kits for open spaces that will trend next season. A dedicated space has also been reserved for the world of footwear and accessories from the United Kingdom.

Alongside Pure Womenswear was Pure Man, now in its fourth edition and which has rallied also this time a large number of interested poeple in men’s fashion. Among the next news for the Spring – Summer 2018 were the items of clothing in the Indian style, but no lack of surprises in terms of footwear and accessories for both historical and entirely new brands.