zara-timeless-collectionAuthor: Emanuela Longo

For the Fall – Winter season 2017/2018, Zara, a brand for excellence symbol of fashion low cost has decided to present its new creations launching Timeless. It is a selection of classic and timeless garments, from double-breasted coats to sweaters, going for long dresses and suits. An eternal fashion that was bound to be remembered with the famous names of international fashion. Yasmin Warsame, Malgosia Bela and Kristina de Coninck: they are the over 40 years-old models chosen by Zara to tell the new collection.

Their names have represented the historical ones of fashion 90s, chosen by top designers like Prada, Martin Margiela and Dries Van Noten. Their return has a double meaning. Even their beauty, in fact, is timeless, just like a coat that resists time and trends. A concept committed not only to low cost fashion but also to high fashion.

This because beauty, is not a gift of nature, but a value that affects everyone and that does not necessarily coincide with the beauty. The three models over 40 of Zara, therefore, represent the full demonstration that even at 50, 60 or 70 years you can be beautiful. A concept of timeless beauty like the clothes you’re wearing and that is widening more and more by clearing the cliché about fashion and giving space to curvy models, low models or models like Winnie Harlow who is not afraid to show his vitiligo feeling beautiful.